About 74

74 is an elite, New York City, locally-owned clothier line which has launched its first product, the iconic 74 hat.

By way of the numbers themselves, 74 was one a former address of the brand's two co-founders where they held social events.

Dinners, art installations, select gatherings. Slowly, 74 has become a movement that stands for the simple, apolitical, now seemingly-forgotten things in life.

Things like being a good samaritan, carrying our elders' groceries, holding the door for women, and giving, very simply, more than you take.

A percentage of all 74 proceeds goes to charitable causes, which is in line with the ethos and spirit of what the two founders ardently believe in: lending a helping hand to others who may be less fortunate than yourself.

The 74 hat is truly an IYKYK.